How Brand Strategy can Support your Business in all the Right Ways

Everyone in the biz is talking about brand strategy right now and for good reason. There’s so much confusion about what brand strategy really is because there are no real, clear rules differentiating what makes strategy = brand strategy. Some designers believe that brand strategy is when someone conceptualizes a trio of logos and a mood board. It can be… but for others, it’s when a logo is combined with a website. For me? Well, I believe brand strategy is and needs to be so much more.